Popular-ity Isn't The Only Metric

Online Analytics + Social Media Can Be Wicked

Aug 09, 2024

In today's always-on internet age, success is often measured by numbers—likes, followers, views.

It’s easy to fall into the trap of equating popularity with worth, but as any artist or creator knows, these metrics can be as deceptive as a funhouse mirror.

Take my own experience: While my YouTube channel has garnered a lot more attention, my Substack journey has been a slower, more measured climb.

Yet, both platforms are integral to my creative, personal, and professional goals.

YouTube's fast-paced, high-engagement environment can be thrilling, offering quick feedback and a sense of connection with a broader audience.

On YouTube, the channel will likely cross 9K later today. Hurray!

But Substack, with its quieter, more intimate space, allows for deeper exploration of ideas, a place where I can connect with readers (and watchers) who share a similar affinity for Art, Design, History, Photos, and Videos.

On Substack, going from under 100 to nearly 400 in less than two weeks continues to put a pep in my step daily.

This contrast in growth reminds me of the song "Popular" from Wicked. Originally a bubbly anthem belted out by Kristen Chenoweth to Idina Menzel, Aaron Tveit's cover proves you don’t have to be a mean girl to sing it out, sistah.

Popular-ity might be loud and flashy, but it's not the only path to meaningful impact.

In the end, both the rapid rise and the slow burn have their place in the creative process. The platforms complement each other, showing that success isn't just about the numbers—it's about the journey, the connections made, and the stories shared along the way.

Thanks for reading!
Clint

P.S. And whenever I face creative blocks and self-doubt, I crank up “Defying Gravity.” This cover with Rachel Tucker and Aaron Tveit has been on repeat lately.