
āIn the future, everyone will be world-famous for 15 minutes.ā
Andy Warhol (allegedly)
Andy Warhol likely never said this. As much as I personally enjoy Warholās art, Andy had a team of fellow creativesāincluding writers and editorsāwho carefully crafted his image and routinely put words in his mouth.
Andy Warhol was also known to lie, cheat, and stealā¦to make a living. Artists!
That said, Warhol and his motley crew of underground "Superstars" foreshadowed todayās motley crew of celebrity āinfluencersā and the fleeting nature of online fame.
In the current "creator economy," thereās a myth that āyouāre one viral hit away from success.ā Many creators believe the right post or video will bring instant fame and fortune. But, like the lottery or Las Vegas, big wins are rare, and overnight āsuccessā can be more of a curse than a blessing.
Despite platforms gamifying everythingālikes, views, followers, and so much moreāmost successful creators donāt rely on āLady Luck.ā They work hard and succeed like everyone else: slowly but surely. A āviralā moment might be the start of something good, but long-term success requires consistent, steady determination and effort.
A 2023 survey showed that 11% of U.S. teens dream of becoming YouTubers, streamers, or vloggers. They must think itās an easy job or life. The fact is most YouTubers quit after six months.
Warhol's own rise took yearsāhe spent over a decade as a successful commercial artist before gaining success as a pop artist. Even then, the art worldāincluding fellow gay artists Robert Rauschenberg and Jasper Johnsādismissed Warhol and his work.
On platforms like YouTube, Instagram, and TikTok, the creative process may feel like a gameāwith constant feedback from likes and moreābut true success is more about building trust over time, not chasing one-off viral moments.
YouTube Studioās "1 of 10" to "10 of 10" scoreboard rates recent work against previous successes. From personal experience, the struggle is real not to get addicted to the numbers and lose sight of long-term goals.
This gamification can push some creators toward sensationalism or burnout. But for those who manage to stay the course, the real value lies in building community and lasting connections with their audience, not chasing temporary spikes in views.
Thankfully, platforms like Substack offer an alternative. Here, itās not about quantity but quality. You donāt need millions of views to succeedāa small, engaged audience can provide both the creative and financial support to not only survive but thrive.
Unless youāre a multi-national corporation, quality always wins over quantity.
If youāre a small creator, viral moments can help. But they can hurt too.
Be careful what you wish for.
In the long run, itās not the āviralā hit that sustains a content creatorās careerāitās the trust and loyalty of those who follow their work for the right reasons.
Thanks for reading and watching,
Clint
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What Do You Risk In Revisiting A Piece of Culture You Once Loved? (Defector)
ON THIS DAY = OCTOBER 24
BIRTHDAYS
1891 = Brenda Ueland = American journalist, author, and educator
1896 = Marjorie Joyner = American make-up artist and businesswoman
1915 = Bob Kane = American author and illustrator
1930 = The Big Bopper = American singer-songwriter
1932 = Stephen Covey = American author and educator
1936 = David Nelson = American actor, director, and producer
1939 = F. Murray Abraham = American actor
1947 = Kevin Kline = American actor and singer
1960 = BD Wong = American actor
1980 = Zac Posen = American fashion designer
1989 = PewDiePie = Swedish YouTuber
CELEBRATIONS
EVENTS
1911 = Orville Wright remains in the air nine minutes and 45 seconds in a glider at Kill Devil Hills, North Carolina.
1926 = The New York Times printed a book review of Dr. Joseph Collins' āThe Doctor Looks at Love and Life.ā In this text Collins disputed the claim that same-sex love is pathological and famously claimed that "genuine homosexuality is not a vice, it is an endowment."
1929 = "Black Thursday" on the New York Stock Exchange.
1934 = āSanta Claus Is Comin' to Townā is released for the first time.
1946 = A camera on board the V-2 No. 13 rocket takes the first photograph of earth from outer space.
1978 = The film adaptation of the hit musical The Wiz is released in theaters.
1981 = The first National Conference on Lesbian and Gay Aging took place in California. Sponsored by the National Association For Gay and Lesbian Gerontology, it sought to "dispel myths about older lesbians and gay men, advance research, establish programs and services for lesbian and gay elders, and encourage and provide support for lesbian and gay gerontologists."
Related Resource = National Resource Center on LGBT Aging2002 = Harry Hay, a pioneering gay civil rights activist, dies in San Francisco, Calirfornia, at the age of 90. Hay co-founded the Mattachine Society and the Radical Faeries and was active in many āhomophileā organizations for decades. In its obituary for him, The New York Times wrote: āHayās contribution was to do what no one else had done before: plant the idea among American homosexuals that they formed an oppressed cultural minority of their own, like Blacks, and to create a lasting organization in which homosexuals could come together to socialize and to pursue what was, at the beginning, the very radical concept of homosexual rights.ā Not sure thatās how Harry would have put it, but the NYT isnāt what it used to be.
2008 = "Bloody Friday" saw many of the world's stock exchanges experience the worst declines in their history, with drops of around 10% in most indices.
PHOTO + QUOTE OF THE DAY
āI am also a writer. That is a fact not known by the public in general.ā
Bob Kane
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I daresay that any creatives aspiring to have a spotlight aimed at them --and sustained in time for at least 15 minutes -- might want to consider developing certain basic skills such as disciplined patience, hard work, and perseverence. I suspect a measure of luck may also be needed for success (i. e. the Midas touch). Andy Warhol is a great example of someone who took his time developing such skills.